Valentine’s in Valentine, Texas: Experience a West Texas Music Celebration

by Alex Perryman on January 28, 2025 in Entertainment,
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Celebrate the heart of Texas with the 13th Annual Valentine’s in Valentine! 

 

This year’s event will take place on Saturday, Feb. 15, from 2 p.m. to midnight. It will feature live music, small-town charm, and plenty of surprises. 

Over 1,000 guests will make the trek to the small Texas town of Valentine for their annual music celebration. Photo courtesy Valentine’s in Valentine.

Deep in the heart of West Texas, Valentine is a small town of less than 100 residents located halfway between Los Angeles and New Orleans (about 1,000 miles from each). Each year for Valentine’s Day, the town population increases more than 10x as people arrive from all over for a celebration of Texas music.  Valentine’s in Valentine combines live music, small-town vibes, and good old-fashioned surprises. This unique experience celebrating the great West Texas lifestyle feels more like a get-together of old friends and family than anything else. 

The four band members of The Derailers. Photo courtesy Valentine’s in Valentine.

Held at the historic Old Mercantile, this year’s “Valentine in 3D” features an exciting lineup of talented acts including The Derailers, Doug Moreland Band, Conjunto Diferencia, David Beebe 3 and Desert Undertones. The evening will also feature a special performance by Zor the Fyre God.

Desert Undertones, an instrumental surf rock band, will perform this year. Photo courtesy Valentine’s in Valentine.

The event offers a laid-back, intimate atmosphere. Valentine’s in Valentine is a celebration of fun and love in West Texas and is beyond just a music festival. Whether you’re a returning guest or visiting for the first time, the gathering feels like a reunion of friends and family.

The Mercantile General Store was originally built in 1907. Photo courtesy Valentine’s in Valentine.

This rain-or-shine event offers a unique West Texas experience regardless of the weather. Guests can purchase tickets and merch through the official website. Don’t miss your chance to be part of this growing tradition.

Follow on Instagram for updates: @ValentineInValentine.

Photo courtesy Valentine’s in Valentine.

 

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Cover Photo courtesy Valentine’s in Valentine.

Alex Perryman is the Digital Media Intern for Texas Lifestyle Magazine. She is a senior journalism student at Texas A&M University. In her free time she loves running and spending time with her friends, family and her two dogs.