Baker Roshi Muns had her share of jobs while in her 20s, but none of them truly made her happy. Then she decided to open a bakery. In just over a decade, not only is Muns quite happy, but she’s also making many customers happy at her shop, Society Bakery. Those satisfied customers include the likes of Mark Cuban, William Shatner and Trisha Yearwood, among other celebrities who’ve bought her cupcakes, pies, cookies and more.
“I didn’t want to keep changing jobs willy-nilly,” Muns said. “No matter what I was doing work-wise, I was always baking cookies.”
She started taking her cookies to work and her boss became her first customer. She sold her cookies to others, too, and they encouraged her to start her own business.
“I decided if I was going to turn a hobby into a business, it had to be bigger than myself,” Muns explained. “I sat down to write my business plan one night and I was listening to Oprah. She had a guest on who was talking about how to have a business be both profitable and charitable.”
And with that inspiration, Society Bakery was born. With a slogan of “Be good to your sweet tooth, be good to society,” Muns’ shop isn’t about high society as some might think, but rather about giving back to society. Since the bakery opened in 2003, the business has donated to more than 100 charities, and it doesn’t take tax write-offs for these donations.
“It’s how we operate to this day,” Muns said.
Despite her two degrees in marketing and business administration from Texas Tech, Muns couldn’t have predicted or planned the piece of public relations that really drew attention to her shop and helped put Society Bakery on the map.
“To this day, I’m not sure how Ellen Degeneres and AOL found out about us,” Muns said about the 2007 selection of Society Bakery in the Ellen Across America list of Top 10 Cupcakes in America. “I had just had my son in August of 2007 and the list came out in September-October. We were the only bakery in Texas, other than Sprinkles, but they’re actually based in California. I knew with a newborn and how big it would be when I really publicized it, I needed to wait so I put the banner up and got the word out officially in January of 2008 and it’s been crazy ever since.”
Cupcakes are only one of the many items on Society Bakery’s sweets menu these days. In addition to the item that started it all — cookies — Muns and her team produce a wide range of sweet selections including cupcakes in two sizes and multiple flavor selections, special occasion cakes, muffins, pies and tarts.
“We have a lot of fun with our sugar cookies around the holidays,” Muns said. “And we have seasonal pies. Running through December, our pies are pumpkin, apple pecan crumble and Texas pecan.” (Pie orders require roughly 72 hours notice.)
Muns finds recipes anywhere and everywhere, many being favorite family recipes and others coming from cookbooks and other employees. Her two chefs, Executive Chef Erron Depew who Muns has known for years and Chef Scott Kendrick who joined the team with the launch of Society Bakery’s savory menu, also add their own spin to menu items.
The savory items on the menu are available for dine-in, take-out, and special order and include a wide range of breakfast items, sandwiches and salads. The bakery’s pimento cheese, named to Zagat’s Top 10 and Eater Dallas’s Top 3 lists, is available either cold or hot, including a Jalapeno Pimento Cheese and Egg hot press sandwich. Other savory items such as Turkey, Swiss and Broccoli Basil Pesto sandwich, Six-Minute Egg toast and a housemade ricotta with housemade jam on brioche toast are but a handful on the bakery’s sizable savory menu. Cold salads that are always available in the bakery’s refrigerated case include a Thai chili chicken, cranberry almond chicken salad, tuna salad and pimento cheese.
Cupcakes, cookies and muffins are always available for walk-in customers. Around any big holiday, Muns asks that customers needing special-order cakes and cookies or large quantities of other items for parties give the bakery at least a week. And the bakery owner will be celebrating even more in the coming year when she expands again, opening a third location in the Preston Royal Shopping Center in 2016.
3610 Greenville Ave.
Medical City Location
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