Show Your Support this Veterans Day by Shopping These Veteran-Owned Businesses with Premium Products Made Right Here in the US

by Martin Ramirez on November 10, 2023 in General, Gift Guides,

On June 1, 1954, Congress changed the name of Armistice Day to Veterans Day, “in order that a grateful Nation might pay appropriate homage to the veterans of all its wars who have contributed so much to the preservation of this Nation.” Many Americans and companies have since paid in their own way, from offering veteran discounts to organizing wreath laying events. This Veterans Day, we at Texas Lifestyle Magazine would like to invite you to support veterans and military communities by buying from them with this curated list of veteran-owned businesses.


Sea State Coffee


Roasted in Idaho, Sea State Coffee is of the highest grade available, and hand selected to ensure you enjoy the smoothest and most caffeinated cup of coffee available. Photo courtesy Sea State Coffee.

Established in 2015 by a Recon Marine veteran, this veteran owned and operated coffee maker provides you premium coffee without the premium price. From the deliciously smooth Morning Brew to the full bodied Black and Gold, each of these small batches orders come in full bean (with selected K-cup options), roasted on order, and delivered fresh to your door in sealed boxes for an aromatic surprise. Be sure to try the new Cold Brew Nitro as a highly-caffeinated, clean alternative to those chemically obscure energy drinks.

Subscription offers are available with a 3-order commitment. Photo courtesy Sea State Coffee.

For more high-quality sourced coffee options, swag, drinkware, and even brew guides, visit Sea State Coffee’s website.

 Flags of Valor

Recently, Flags of Valor attended the Houston Rodeo for the first time and won Best New Vendor booth. Photo courtesy Flags of Valor.

Launched in 2015, Flags of Valor (FOV) handcrafts American Flags and goods that are 100% American made, grown, and sourced materials. Once these beautiful showstoppers grace your walls, they will not only spark instant envy among your visitors but also give back to the community by partnering with veteran-owned and -operated nonprofits. This is because FOV is guided by three principles: made in America matters, Veterans deserve opportunity and never stop giving back. And for almost 10 years, FOV has delivered on these principles by staying active in the community. Read their blog for more information.

For custom products, please send all inquiries to, with an image and/or description of what you would like. A member of FOV’s team will contact you directly with a quote based on the size and complexity of work you are looking for. Photo courtesy Flags of Valor.

Flags of Valor is happy to make Texas-specific items for TLM readers. From a Texas Desk Flag, Texas wall flag (multiple sizes available), a Texas Ornament, and a Texas Kid’s Flag Build Kit (modeled after their American Kid’s Flag Build Kit), there are plenty of options to show your state pride. Best of all, from now through Dec. 31 of this year, a 10% discount is offered to all TLM readers. Please use the promo code TXLIVING23 at checkout. 

 Leander Studios

Products that inspire daily life. Photo courtesy of Leander Studios.

What can a Green Beret with a master’s in industrial design make for you? Anything you want. That’s the mission behind Leander Studios, to inspire and empower creatives, professionals, and entrepreneurs through the products and content they create. Founded in 2022, Leander Studios crafts each of their beautifully designed office supplies right out of Pinehurst, NC. With organic materials that include full grain American leather, American black walnut wood, and felted wool, Leander Studios sets out to make your surroundings as elegant and purposeful as possible. Please see the Workspace Collection for new ways to improve the critical parts of your daily life.  

Set to drop soon is Leander Studios’s new sleek backpack designed for everyday use. Photo courtesy Leander Studios.

Leander Studios offers more than the products on their website. They also help companies find solutions through a rigorous design process, using research while exploring every possible solution so that the final product delivers elegance and absolute function. See their studio for their partner portfolio.

 R. Riveter

Bradley and Cruse founded R. Riveter on the American ideal that opportunity and innovation, when combined with determination, will create positive impact. Photo courtesy R. Riveter.

Founded in 2011 by military spouses Lisa Bradley and Cameron Cruse, R. Riveter was created to provide mobile, flexible income for the military spouse community. How? By giving military spouses across the nation remote opportunities that can travel with them.

These elegant yet durable bags are made, stitched, and assembled by military spouses across the nation, enabling them to have stable employment as their families often have to move every 2 – 3 years.

R. Riveter’s name was inspired by World War II cultural icon Rosie the Riveter, who symbolizes the contribution women made to the workforce that helped win the war. Photo courtesy R. Riveter.

R. Riveter has since grown from a small garage attic to a flagship retail location in Southern Pines, NC, and a facility in Florida. Their products are made in the US and able to withstand wear and tear while stylishly holding all your essentials for daily life.

R. Riveter bags are designed and constructed to be practical, functional, and durable yet elegant and timeless. Photo courtesy R. Riveter.

Shop the popular Signature Collection or water resistant Nylon Collection. Each is made with a sleek and modern appeal that still invokes timelessness and durability. Or for a more customized option, see the Heirloom Collection, which weaves materials gathered from old uniforms into a personalized keepsake that is strong enough for everyday life.


Soflete’s wide range of flavors has something for everyone with these post-workout protein supplements. Photo courtesy Softete.

Started in 2015 by a trio of military and first responder veterans, Soflete is motivated by their mantra “Die living.” To this end, Soflete is more than the swag and supplements listed on their website. They’re the ultimate veteran lifestyle brand with a new age punk rock mentality, offering blogs, training guides, and gear in addition to their supplements and shirts.

Designed by current and former special operations personnel, Soflete’s high-rated training program has yielded amazing results within their wide-spanning clientele. Photo courtesy Softete.

What makes Soflete especially unique is their training, which is available for $34 a month in an all-access app subscription. Originally designed as a fitness app to help their ambitious clientele prepare for special forces screening and selection, the app has grown to be your best training partner in your pocket with over 10 years of exercises available. From periodized strength and conditioning workouts to fully tailored nutrition and meal plans, Soflete’s training app along with their Supps is the veteran brand to trust to meet your fitness needs.


Cover Photo by Thomas Loizeau on Unsplash.

Martin Ramirez is a brisket-eating, Shiner-loving, road-tripping enthusiast of all things Texas. This Dallas-born writer / adventurer is ready to take his ‘78 El Camino to find the best in food, fun, and fitness throughout the Lone Star State.