Texas Powerhouse Team Co-Designs Bridal Jewelry Collection

by Gabi De la Rosa on March 30, 2022 in Lifestyle, Fashion,
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Celebrated jewelry designer Kendra Scott and influencer Emily Travis launch an exclusive capsule collection just in time for wedding season. 

Two dynamic Texas brands have joined forces to launch an exclusive bridal collection during Women’s History Month. Jewelry designer and philanthropist Kendra Scott and Emily Travis of Champagne and Chanel co-designed an elegant capsule bridal collection which launched in early March, making it the first-ever influencer-based collaboration for the Kendra Scott brand. 

On March 9th, Kendra Scott and Emily Travis celebrated the launch of their collaborative bridal collection with the ultimate celebration hosted at the Kendra Scott flagship store on South Congress. Photo courtesy Kendra Scott

Inspired by her wedding journey and as a lifelong wearer of Kendra Scott jewelry, Travis knew that the collection had to be tasteful and timeless. In addition, all of the pieces in the line are named after women who have been influential in Travis’s life. The line of necklaces, earrings and tennis bracelets include classic shapes like emerald and round-cut crystals that never go out of style. Like much of the Kendra Scott brand, this collection is at an attainable price point between $58 – $148. 

“I’m a firm believer that when you find accessories you love, that give you the extra boost of confidence, the rest falls into place—especially on your wedding day,” says Kendra Scott. Courtesy photo

“I’m a firm believer that when you find accessories you love, that give you the extra boost of confidence, the rest falls into place—especially on your wedding day,” says Scott. “We were in the process of expanding our bridal variety, and it felt serendipitous when Emily shared her vision for her wedding. I was honored to help her bring this to life for her big day.”

Travis, who started her blog in 2016 when she was a senior at Texas A&M University, designed bridal jewelry and casual everyday pieces for the collection. During the design process, Travis took inspiration from various aspects of her wedding, like the floral arrangements. She and Scott co-designed the Cameron Statement Earring made to effortlessly transition from a formal showstopper to stud with a unique detachable piece for more casual wear. 

The capsule bridal collection, named after female figures in Emily Travis’ life, features quality pieces at an attainable price point. (Shown here, the Cameron Statement Earrings.) Photo courtesy Kendra Scott

With over one million followers on Instagram, Travis has maintained a strong partnership with the Kendra Scott brand for several years. When the time came to plan her bridal party jewelry, she naturally turned to her favorite jewelry designer, and that is when the conversation about collaborating took place.

“Getting the chance to design a collection with Kendra Scott has definitely been one of the biggest ‘pinch me’ moments of my life,” says Travis. “This collection is very special to me because it’s inspired by my happiest day—my wedding.”

When co-designing the collection, Kendra Scott encouraged Emily Travis to incorporate elements from her wedding day. Photo courtesy Kendra Scott

Kendra Scott Book Launch Coming

Ever the entrepreneur, Scott is set to release her first-ever memoir in September. Titled “Born to Shine: Do Good, Find Your Joy, and Build a Life You Love,” the book is full of personal stories about how Scott started her jewelry line in a spare bedroom with only $500 and turned it into a worldwide success. She also writes about building a life and career ground in joy, kindness, purpose, and “doing good.” The book is available for preorder now. 

As the Kendra Scott brand continues to grow, the company remains true to its founding philosophy of “Family, Fashion, Philanthropy.” Since 2010, the company has given back well over $40 million to local, national and international causes. Emily Travis, of Champagne and Chanel, has grown her community to over one million strong by sharing her favorite brands and products as well as her life with them while creating relatable content. Photo courtesy Kendra Scott

Cover photo courtesy Kendra Scott

Gabi De la Rosa lives in Houston with her husband and three children. Visit her on Instagram @gabioftheroses_htx