The Fleet Feet Difference: Steps Ahead of the Rest

by Analise Flatt on January 25, 2021 in Lifestyle, Sports, Wellness, Austin,

There’s no better time than a new year to begin your healthy living reboot. 

In a COVID-plagued society, though, it can be difficult to find safe workout environments, which makes running an ideal physical activity. There’s no safer place to exercise than outdoors. 

Running, walking and hiking are great ways to stay active and mentally sane during these trying times. And shoes perfectly-sized for your feet are a great way to start incorporating new healthy habits into your life, now.

Fleet Feet Round Rock isn’t just an athletic apparel store, but a company that seeks to empower, educate and motivate people towards living active lifestyles.


Fleet Feet supports Round Rock-area school running teams by having promotional events like Spike Day. Courtesy photo

Fleet Feet is empowering their Central Texas community through their outreach, fulfilling the needs of the less fortunate, allowing them to reach their own full potential. The 4th annual Turkey Trot hosted by Fleet Feet gave to four charities in Round Rock. The lucky recipients were The Round Rock Serving Center, Operation Blue Santa, The Backpack Coalition, and the City of Round Rock’s Parks and Recreation Department. 

Also, Fleet Feet has a program in place to return gently worn shoes to the Serving Center so they can sell the shoes to fund the food pantry. Fleet Feet also supports school running teams by having promotional events like Spike Day. That’s when they have discounts and shoe fittings for cross country and track runners in the Round Rock area.


Fleet Feet’s 3D scanning technology offers vital information on customers’ feet such as length, width and arch height. Courtesy photo

Fleet Feet is educating through their technology, product knowledge and medical outreach. The technology that Fleet Feet offers is more advanced than any athletic department store. With their 3D foot scanner and pressure plate, employees can provide you with the perfect shoe for your feet. 

Everyone’s feet are different. Through biomechanics and technology, Fleet Feet is able to designate shoes ideally suited for you, your feet and your goals. The product knowledge that each employee has allows them to easily pick out the best shoes for you based on your active lifestyle choices. Fleet Feet employees utilize medical knowledge in order to give customers advice and helpful tips when it comes to running habits.

Thanks to the technology that Fleet Feet uses, employees can pair customers with the perfect shoes, based on the characteristics of their feet. Courtesy photo


Fleet Feet motivates people towards living active lifestyles through hosting training programs and social runs. It can be hard to find the motivation to conquer longer distances like 5Ks, 10Ks and half marathons. So, Fleet Feet has created training programs for beginners and advanced runners with coaches and mentors to inspire and provide the knowledge needed to run your best and accomplish goals. 

Due to COVID-19, Fleet Feet is looking at online training programs. The social runs are a big part of their community outreach because they are a place where anyone can go and have others to run with, whether a runner is looking for friendship, motivation or safety in numbers.

Fleet Feet not only can helps customers find the perfect shoe but the perfect sports bra as well with their sports bra fittings. Courtesy photo

Social runs are free and take place Monday nights at 6pm. Once a month, they also host social runs with Round Rock police officers which connects the community with the people protecting them. 

Fleet Feet also has an app. Here you can find virtual training, workouts and the opportunity to earn rewards. For every $150  you spend, you receive $15 of store credit. The app also has a journal section where you can find interesting running and healthy living blog entries.

Cover photo courtesy Fleet Feet Round Rock

Analise Flatt is an avid runner and sophomore marketing major at Stephen F. Austin State University. 

This article is a sponsored collaboration with Fleet Feet Round Rock, Texas