The One Store Every Man Must Shop At

by Nick Bailey on December 22, 2016 in Lifestyle, Fashion, Living Texas, Austin,
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Austinites and central Texans have a new mecca for men’s fashion in the heart of the Domain with the opening of Suitsupply.

For Texans not yet in the know, Suitsupply is a European brand that has been praised near and far for its focus on expertly crafted men’s tailoring. From Esquire to The Wall Street Journal, everyone who has put their suits to the test has been in awe of their ability to create masterpieces for any man’s wardrobe.

Suitsupply Vice President Nish de Gruiter was on site to chat with guests and the VIP opening recently. Photo by Gary Miller
Suitsupply Vice President Nish de Gruiter was on site to chat with guests and the VIP opening recently. Photo by Gary Miller

They’ve already set up shop in Dallas and Houston, but Austin brings the latest 2,800 sq ft. location, brilliantly covered in ceramic emerald tiles and the interior reflecting Austin’s own vibrancy — and a subtle nod to the Rock Rose location of Birds Barbershop (bonus points if you can spot it). The Austin location comes at a time when men in the area had been increasingly strapped for fashion options, especially with the closing of Keepers. One of the major ways Suitsupply is has filled the vacuum is with their own style box service, known as The Box Office. While box services are a growing industry for men’s fashion and grooming, Suitsupply has taken things to a new level with their calibre of customer service.

“Before we had the store in Austin, we had a lot of customers that would say, ‘I’m not close to a store, where can I shop? Can you help me out,’” de Gruiter explained. “So now they can select some things and say ‘this is my face, this is my kind of job, I got to these kinds of events. This is my social profile.’ Based on those things, our stylists can put together a box and send it to you and you can try it out. You can live Facetime with them and if you don’t like it you can send it back and what you do like, you can keep. The retention rate with that is excellent. They need white shirts, socks and things like that, we replenish it for you — they don’t have to think about it, because we know your sizes. We got you covered. If you have to leave Wednesday because you have a wedding on Friday, we make sure you get your tuxedo in your hotel, ready to go. That’s all part of the Box Office experience.”

Suitsupply's collection of formal and casual wear is enough to make men consider converting their entire wardrobe.
Suitsupply’s collection of formal and casual wear is enough to make men consider converting their entire wardrobe.

Now inside the store, men can find a perfectly curated collection of pieces that mix classic and contemporary styles. The Suitsupply website boasts an expansive collection — suits, jackets, trousers, shoes, shirts, outerwear and accessories — and you can find almost everything within the store thanks to masterful space utilization, including a wall of ties that would make any fashion-forward man’s eyes glisten. With a combination of made-to-measure and ready-to-wear pieces in the store, the frosting on the cake is the fact that they have an in-store tailor that’s ready to provide the perfect fit. Suitsupply is really the place for men to shop.

“We have stylists on site who are being trained from different stores who are here who can help you out from A to Z,” de Gruiter explained. “We have a tailor on site to do alterations, in a lot of occasions while you wait because men don’t always plan ahead. We can get you in and out usually within an hour.”

A member of the Suitsupply team right) poses with a guest during the VIP opening. Photo by Gary Miller
A member of the Suitsupply team right) poses with a guest during the VIP opening. Photo by Gary Miller

But before any of those team members make it to the store’s doors, Suitsupply sets the bar for customer service beginning with educating their team. According to de Gruiter, every employee goes through a rigorous training program known as suit school.

“When people come to our company, before they get hired we have internal suit school,” He expounded. “You go there, and we have them drink the kool-aid on how we see things, from tailoring, pinning, fabrics and how things are being done in our shops. We have a broad line of products with different fits and sizes. So you have to learn how to pin, tie a bow tie and everything that has to do with menswear really. That’s why we put so much effort into it. From the moment you walk in, we make sure that you’re in good hands and somebody’s taking care of you. There’s somebody that will give their honest opinion and say ‘Hey, this collar works for you, this one doesn’t work for you,” and help you.”

In today’s climate, fast fashion is quickly taking over the and outshining craftsmanship, and Suitsupply is one of the first brands to find a strong middle ground that has caught the attention of the entire industry. The Wall Street Journal did a blind test to rated a $600 Suitsupply suit in a first-place tie with a $3,600 Armani suit, so it’s safe to say, they have mastered their craft and managed to save men money in the process. Get to Suitsupply to look your absolute best for your next night out.

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