Texas is known for a lot of things, and one of the most practical of them is being the heart of truck country. This year, Chevrolet rolled out a loyalty program to say thanks to Texans who keep the state rolling.
The Chevy Truck Legends program was officially launched in Texas last month, and is an exclusive community recognizing customers in the heart of truck country who have helped make Chevrolet trucks some of the most iconic trucks in America, speaking to the lone star state’s love of trucks.
“Truck Legends was inspired by countless conversations with loyal Chevrolet truck owners,” Sandor Piszar, Director of Chevrolet Truck Sales, Service and Marketing said. “We spoke to many people with hundreds of thousands of miles on the odometer of their truck, and with customers that have only bought Chevrolets in their lifetime. Truck Legends was designed as a way to formally thank them for their loyalty, and to provide a platform to share their stories with a community of like-minded people.”
Truck Legends is open to all Texas residents who have more than 100,000 miles on their Chevy truck, or who have purchased or leased more than one new Chevy truck in their lifetime. The eligible vehicles include; Silverado and Silverado HD (and past C/K trucks), Colorado (and past S-10 trucks), Tahoe, Suburban and Avalanche. For Piszar, this is more than just a loyalty program — it’s a chance to built a bond among Chevy lovers across the state.
“We know there is a story behind every mile, every truck and every customer,” he explained. “We hope that the Truck Legends program will create a community where loyal Chevrolet truck owners can connect and share those stories.”
Truck Legends members will receive exclusive Truck Legends memorabilia and special opportunities including a “Chevy Truck Legends” hat and Truck Legends decals (and if applicable, decals celebrating mileage milestones, ranging from 100,000 miles to 1,000,000 miles). Participating dealers may offer additional benefits to members, ranging from free car washes to discounts on oil changes and Chevrolet accessories for their trucks. Chevrolet will also periodically offer Truck Legends members once-in-a-lifetime experiences leveraging Chevrolet’s other partnerships ranging from front-row seats at concerts, to attending sold-out Major League Baseball events, to getting a sneak peek at new Chevrolet models
Chevy enthusiasts outside of Texas will have to pump the breaks for now, as this opportunity will rollout to the rest of the country in 2017.