Hispanic Heritage Month, observed from Sept. 15 to Oct. 15, honors the histories, cultures, and lasting contributions of Hispanic communities across the U.S. and around the world. 

In Texas, the celebration comes alive through art exhibitions, live music, food, family programming, community festivals, and cultural experiences that each tell a meaningful story. And the celebration does not have to end on Oct. 15: from curated travel itineraries to fall festivities south of the border, there are even more ways to explore, honor, and connect with Hispanic heritage throughout the season.

HISPANIC HERITAGE MONTH EVENTS ACROSS TEXAS 2026

¡Celebramos! at Fort Worth Botanic Garden

At Fort Worth Botanic Garden, ¡Celebramos! brings Hispanic American heritage to the garden with performances, art, music, food, shopping, and multigenerational activities. The festival includes a free kickoff day, a Latin American flag parade, Mariposa Market, family programming, and an Oct. 18 finale with mariachi and folklórico performances, Fort Worth Opera children’s performances, a quinceañera runway show, Blessing of the Animals, and more.

Austin Mexic-Arte Museum

Artist Ana Deisy Campos, a Salvadoran-American artist raised in Dallas whose work often reflects counternarratives to U.S. media portrayals, will be featured in the Changarrito Residency on Sept. 19–20 and Sept. 26–27 from 12 p.m. to 3 p.m. Ana holds a Bachelor of Fine Arts in Studio Art from The University of Texas at Austin, minoring in Art History (2025). She draws from her own experiences and retells stories of Salvadoran and Latino culture as a way to combat narratives in US media and as a way to connect with family and self, creating new environments. She has illustrated for the Daily Texan newspaper (2023-2025) and has exhibited at La Peña in Austin, Centro Cultural Aztlan in San Antonio, the Visual Arts Center in Austin, and the Cliff Temple Baptist Church 10th St Gallery in Dallas. Her work, including pieces such as Mangos en la Noche, will be available for purchase during her visit. Come say hello, learn more about her practice, and take home an original work of art!

San Antonio: Hispanic Heroes, River Walk Hotel Activations, Briscoe Museum Exhibitions, and Latino Cultural Programming

In the heart of Texas, San Antonio’s Hispanic Heritage Month programming spotlights local culture, hospitality, and civic pride through Hispanic Heroes 2026, an event honoring six local leaders and changemakers connected to the community. Hispanic Heroes 2026 runs Sept. 15–30 with large-format displays, digital screens, hotel activations, live music, and sponsor programming at participating River Walk and downtown hotels.

Stay a night at Hotel Contessa, which honors Alyson Alonzo, a San Antonio singer-songwriter, DJ, radio host, and host of KRTU 91.7 FM’s Queer Vibes, through a hotel activation and two Hennessy cocktail creations inspired by Alonzo. Then drop by the Briscoe, where Hispanic-focused exhibitions include Kathy Sosa: Revolutionary Women of Texas and Mexico opening Oct. 15, Tejano Legacy: Another American Origin Story on view through Jan. 18, 2027, and Selena Forever, on view through Jan. 4, 2027.

INDULGE IN THE SPIRITS OF HISPANIC HERITAGE MONTH

Food and drink are essential entry points into Hispanic culture, from regional dishes and festive desserts to agave spirits, Puerto Rican rum traditions, and celebratory cocktails. Whether you are planning a Hispanic Heritage Month dinner, seeking a destination bar experience, or shopping for a limited-edition bottle, these spirited ideas offer flavorful ways to celebrate during the official month and keep the toast going well beyond Oct. 15.

Still Strong: Socorro Tequila Blanco 110 Singular Edición

Pouring in time to sip for Hispanic Heritage Month, beloved Dallas-based Socorro Tequila has just announced Socorro Tequila Blanco 110 Singular Edición, a 2026 Agavos double Gold awarded, still-strength blanco bottled at 110 proof / 55% ABV. This strong and bold limited release is made in Jalisco from single-estate Blue Weber agave using only agave, water, and yeast, ensuring a clean, transparent, yet robust spirit with notes of ripe pineapple, cinnamon, lemongrass, blossoms, and, of course, agave. With only 1,002 hand-numbered bottles ready to hit the market, pre-order your Socorro Tequila Blanco 110 Singular Edición here. In the spirit of Hispanic Heritage Month, Socorro, Spanish for “help,” embodies the brand’s commitment to supporting community initiatives in the U.S. and Mexico.

Tequila with Purpose: El Tequileño and Richard Sandoval Hospitality Support Hispanic Entrepreneurs

While much of Hispanic Heritage Month is about honoring the past, it’s also about carrying the culture into future through the next generation. El Tequileño Tequila and Richard Sandoval Hospitality have partnered on this very premise through the Old Ways, New Hands mentorship program, which supports young entrepreneurs through culinary and business education. Indulge knowing that every sip of this spirit supports an initiative to award a $5,000 grant to help participants advance their business ideas.

HISPANIC WELLNESS GETAWAYS NEAR TEXAS: PRE-HISPANIC HEALING RITUALS AND SPIRITUAL TRAVEL

For travelers looking to celebrate Hispanic heritage beyond festivals and food, wellness getaways rooted in pre-Hispanic and Indigenous traditions offer a deeper connection to culture, ritual, and place. Across Mexico, Guatemala, Baja California, the Riviera Maya, and beach destinations reachable from Texas, hotels and retreats are honoring cultural practices through ceremonies centered on cleansing, healing, mindfulness, and spiritual reflection.

Guatemala Wellness Getaway: Mayan Energy Healing at Casa Palopó on Lake Atitlán

In Guatemala, Casa Palopó invites guests on a journey of healing, protection, cleansing, and clarity through an ancient Mayan healing tradition on Sacred Lake Atitlán. Witness as a Mayan Shaman from a neighboring Indigenous community takes guests on a fragrant and theatric display of herbs, colorful candles, elemental offerings, and a Nawal reading based on the Mayan calendar. Continue this experience at the Saq’ Ya’ Spa with ceremonial foot-washing and energetic cleansing before treatments.

Riviera Maya Wellness Retreat: Sound Healing Ritual at La Valise Tulum

Out on the hauntingly beautiful Riviera Maya coast, guests at La Valise Tulum are invited to experience a restorative and renewing Sound Healing Ritual using calming and therapeutic rhythms of drums, flutes, rattles, shells, and elemental sounds. Complete with vibrational therapy, ancient techniques, and prayer, this practice invokes mindfulness and supports relaxation and balance.

Mexico Beach Wellness Escape: Sacred Cacao Ceremony at W Punta de Mita

Being present while lying on the beach is already a restorative and emotional balancing practice. W Punta de Mita elevates this mindful experience with one of Mexico’s pre-Hispanic Riviera Nayarit traditions, the sacred cacao ceremony. This beachside ritual includes a floral altar, sacred fire, ceremonial cacao, and healing sounds, all coming together to serenade guests into a healing statis of self-reflection, spiritual awakening, and overall well-being.

Temazcal Spa Experiences in Mexico

At an intimate boutique surf retreat near Cabo, NEST Baja invites guests into a distinctive spa experience centered on the traditional Temazcal ritual, a practice rooted in the pre-Hispanic history of Mexico’s Baja California Peninsula. Set along the region’s picturesque coastline, the ancient steam-lodge ceremony is designed to cleanse the body, rebalance the mind and spirit, and support a deeper sense of renewal.

Or journey to Sandos Caracol Nature Resort & Water Park, where a genuine Temazcal Ceremony reflecting both Maya and Aztec traditions uses heat, herbs, volcanic stones, and breathwork to enable spiritual healing and set long-lasting intentions. Guided by an authentic Chaman or Temazcalero, guests undergo a cleansing experience of purification, grounding, and rebirth, all near a sacred on-site cenote.

BEYOND THE 15TH: HISPANIC HERITAGE TRIPS

Hispanic Heritage Month officially runs from Sept. 15 to Oct. 15, but the season of cultural celebration continues into Día de Los Muertos on Nov. 1–2. Also known as Day of the Dead, the holiday centers on remembrance, family, artistry, food, music, and ofrendas honoring loved ones who have died. Across Mexico, Guatemala, and destinations popular with Texas travelers, hotels and resorts are creating immersive Día de Los Muertos experiences that extend Hispanic heritage travel well into late fall.

Playa del Carmen Día de Los Muertos Celebration: Sandos Caracol Day of the Dead Events in the Riviera Maya

Join Sandos Caracol for an enigmatic Día de los Muertos celebration in Playa del Carmen, Mexico on Nov. 1 – 2 and peek into the colorful afterlife with heritage happenings and cuisine. Hosted in the vibrant Riviera Maya jungle, the family friendly event features elaborate altars and notes of traditional mariachi music filling the air. Learn more about the tradition through elder-led Mayan rituals or treat the children through fun skull face painting, carnival games, nightly heritage performances, and parades. 

Antigua Guatemala Día de Los Muertos and All Saints Day Getaway: Villa Bokéh Cemetery Visits, Marigold Altars, and Private Cultural Tours

The enchanting Villa Bokéh in Antigua, Guatemala has quickly become a favorite destination for Día de Los Muertos and All Saints Day. Respecting the artistry and remembrance of the festival, the property invites guests to take part in local traditions which include candlelit cemetery visits and altar displays, each stunningly adorned with marigolds. For more cultural immersion, Villa Bokéh provides local concierge support, private guides, translators, luxury vehicles, and drivers to guide travelers through curated experiences.

More Día de Los Muertos Resorts Throughout Mexico

Across Mexico, hotels and destinations alike take part in the globally recognized and revered holiday. Marriott Puerto Vallarta Resort & Spa in Puerto Vallarta, Mexico is centerstage of the festivities. Situated along the Malecón Boardwalk, the acclaimed hotel will become enveloped in the celebrations as Catrinas, altars, sugar skulls, and colorful parades adorn the property line, allowing guests to participate without going too far. At W Punta de Mita, the property looks to the local Huichol (Wixárika) people to honor the themes of ancestry, remembrance, and connection. Guests will enjoy an altar-inspired chandelier, a Shaman-led Cacao Ceremony right along the beach, and a Day of the Dead dinner inspired by ancestral flavors. Or consider Marriott Cancun, An All-Inclusive Resort, where the Nov. 2 celebration immerses families in a cultural exhibition highlighting symbolism, artistry, and tradition. Children ages 4 to 12 can take part in CAMP Club activities such as Latin dance and Kukulkan puppet crafting. Through these friendly family activities, everyone can learn about the holiday.

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Cover photo. Photo courtesy Fort Worth Botanic Garden.

 Martin Ramirez is a brisket-eating, Shiner-loving, road-tripping enthusiast of all things Texas. This Dallas-born writer / adventurer is ready to take his ‘78 El Camino to find the best in food, fun, and fitness throughout the Lone Star State.