Valentine’s in Valentine has become a West Texas tradition.

This year, friends and neighbors from the affectionately-named town will gather under the West Texas stars on what is dubbed “Locals’ Night” to listen to local bands Beebe & Carrasco, The Doodlin’ Hogwallops, and the Doug Moreland Band.  

“The Valentine’s Day party gives folks a glimpse of what makes West Texas so special,” says Mahala Guevara, vice president of operations at Big Bend Brewing Co. “They don’t come to West Texas because it’s easy. They come because it’s exquisitely beautiful, because it still retains the feeling of the frontier, and because it’s a magical place where you can experience a sense of timelessness.”

The party—held on the same day each year in the historic Old Mercantile Building—is a celebration of that West Texas spirit and a de facto community reunion. “There’s nowhere on earth many of us would rather be on Valentine’s Day than in Valentine,” Guevara added.

In addition to beer, non-alcoholic beverages and food from local community vendors will be available for purchase, and traveling honky tonk trailer Hello Trouble Hall will be making its West Texas debut at the party. Guests will also have the opportunity to send postcards to loved ones with the special Valentine ‘love station’ postmark. The tradition of sending cards with the special Valentine, Texas, pictorial postmark goes back more than 30 years.

Get there early—gates open at 4pm. See you in the desert!

 Hurry and buy your tickets here! A portion of sales to benefit the town of Valentine and Valentine ISD