Dallas Cowboys + Kendra Scott: Partnership between Two Texas Favorites

by Britni Rachal on November 12, 2023 in Lifestyle, Fashion,

From now until February 2024, a special exhibit of Dallas Cowboy memorabilia is available for viewing at Kendra Scott’s Shops at Legacy store in Plano. Everything from interactive photo opportunities with Cowboy’s themed backdrops to Super Bowl rings and signed Cowboy memorabilia, the display is sure to surprise and delight fans.

The exhibit is part of a new exclusive partnership between Kendra Scott and the Dallas Cowboys and includes an array of game day ready jewelry, plus a special pop-up jewelry shop at the Ryan Club at AT&T stadium on 2023-24 game days.

“The three Super Bowl rings mean so much to me and my family, not only because they marked our first championships, but they also represent all the hard work that was put in by so many people very early on,” says Charlotte Jones, Executive Vice President and Chief Brand Officer of the Dallas Cowboys. “They signify monumental moments of excellence that will always hold a very special place for all of us.”

Jones is the daughter of Jerry Jones, owner of the team for 33 years now, and an active part in the last three Super Bowl wins for the Cowboys in 1993, 1994, and 1996. 

Cowboys memorabilia will be on display at the Shops at Legacy store in Plano now through Feb. 2024. Photo Britni Rachal.

“We wanted to connect with our Dallas customers in a unique and experiential way,” says Scott, who is Executive Chairwoman and Chief Creative Officer for her brand, which she launched in 2002 in the spare bedroom of her home with only $500. “We’ve surprised and delighted teachers, nurses, breast cancer survivors and thrivers; given back to organizations such as the Salvation Army, Folds of Honor and more. I am most excited about the build-out of this space – it’s an immersive and joyful experience that celebrates both the Dallas Cowboys & Kendra Scott. It’s like a mini-Cowboys Hall of Fame in one of our stores – as a longtime Cowboys fan, it’s a dream come true to see the Kendra Scott yellow next to the Cowboys blue!”

In addition to the memorabilia and new Dallas Cowboys themed jewelry line, an exclusive custom hat making opportunity that’s only available in three other stores across the country is now happening at the Shops at Legacy store via the Yellow Rose by Kendra Scott Hat Bar. Branding is available if you would like to imprint your initials or image into a hat, along with pins, charms, feathers, ribbon, and more! Rhodium and Navy Jae Stars necklaces and studs, along with Cowboys beaded chokers are sure to help accessorize your happiest game days, along with some options for fine jewelry. 

New for Fall 2023, the football short gold pendant in orange goldstone is a hit with fans.. Photo Britni Rachal.

Kendra’s personal favorite item from the collection is available to help raise funds for breast cancer research. The Boot and Star Charm Necklace is an exclusive style that’s available only in DFW stores.

“It’s a true marriage of two iconic Texas Brands,” says Scott. “Since 2016, I’m proud to say we have raised over $2.5 million for Breast Cancer research and other causes.”

From now until Jan. 22, 2024, 20% of all sales from the Boot and Star Charm necklace will benefit the American Cancer Society Gene and Jerry Jones Family Hope Lodge. The organization provides complimentary housing for cancer patients and their families while they undergo treatment in the Dallas area.

Cover Photo Courtesy Kendra Scott.

Britni Rachal lives in the Dallas/Fort Worth area. She is a fifth generation Texan, a full-time automotive marketer, and a freelance journalist. In addition to writing, Britni enjoys volunteering, traveling, and fashion.