The NEXO Dallas Open is one of the most prestigious ATP Tour 500 men’s tournaments in the U.S. 

This year’s event, held Feb. 7-15, featured matches with top tennis stars, as well as dozens of activations, including wine-bar popups sponsored by its Official Wine Partner DAOU Vineyards. 

American Ben Shelton took this year’s championship title, defeating fellow American Taylor Fritz in the finals for singles. An intimate and electric experience, any seat in the house offers a nice view but purchasing a box seat allows for extra wine sampling, signature tennis-themed cocktails and a full buffet of light bites and snacks.

With a Fan Zone completely open to the public, the February 2026 official ATP event included dozens of activations and nine days of tournaments, all located at The Star in Frisco. Returning for the second year of a three-year partnership, California-based DAOU Vineyards held a large presence at the event, serving four of its most popular wines, each with its own unique flavor profile.

“The Power Player” – DAOU Cabernet Sauvignon

Aromas of black cherry, cassis, and plum – layered with dessert sage and sandal wood, this wine is sure to be a winner. Smooth, plush, expressive, and powerful yet polished, this fine wine over serves for the price and is sure to advance throughout any tournament.

Price: $26 a bottle

Where to Purchase: DAOUvineyards.com, Total Wine, and local wine shops. 

“The Crowd Favorite” – DAOU Rosé 

Nectarine, melon, and citrus zest layered with floral hints of hibiscus and honeysuckle, this beverage is clean and silky. Stylish, vibrant, and impossible not to love, with a pale pink hue the DAOU Rosé has a Provencal-inspired finesse with Paso Robles vibrancy.

Price: $22

Where to Purchase: DAOUvineyards.com, Wine.com, and local wine shops

“The Breakout Star” – DAOU Sauvignon Blanc

Ripe pear, grapefruit, and lemon layered with hints of key lime zest and tropical fruit, this newer wine may have you feeling a little Florida Keys. Lush, yet balanced, the palate reveals flavors of kiwi, Granny Smith apple, and passion fruit, with touches of melon and lemongrass. Crisp, balanced, and bright – a bottle of DAOU Sauvignon Blanc can quietly steal the match.

Price: $17
Where to Purchase: DAOUvineyards.com, Total Wine, and local wine shops

“The Smooth Operator” – DAOU Chardonnay

Pear, passion fruit, and pineapple with honeysuckle, white peach, and hints of toasted oak – this bottle reveals tropical notes of mango and kiwi balanced by golden apple and clover honey, and subtle touches of citrus zest and vanilla. Approachable, yet sophisticated and much like a player who makes every point look effortless, DAOU Chardonnay is balanced and versatile with subtle complexity.
Price: $19
Where to Buy: DAOUvineyards.com, Wine.com, local wine shops

“At DAOU, we believe world-class winemaking and tennis share a pursuit of excellence, precision, and passion,” said Neb Lukic, President of Luxury Sales and Marketing at Treasury Americas, the holding company for DAOU Vineyards. “We look forward to continuing to share the essence of DAOU through 2027, creating memorable moments that reflect the quality of elegance of both our wines and this tournament experience.”

Formed in 1998 by brothers, Georges and Daniel Daou, their wine-making journey began in rural San Diego, where Daniel began making wine in a garage and tended to a one-acre vineyard of Cabernet Sauvignon. The brothers later bought property in mountainous Paso Robles, California. Today DAOU Vineyards sits on 212 acres at 2,200 feet high on what’s now known as DAOU Mountain. The unique calcareous clay limestone soil makes for a unique grape growing experience, particularly ideal for red wines and DAOU’s Bordeaux-style wines, which are normally produced solely in France.

The 2026 NEXO Dallas Open included a live music lineup with Fort Worth-based country artist Justin Myers. Additional activations included vendors such as Kendra Scott (showcasing sparkling tennis bracelets and necklaces from the line’s fine jewelry collection, of course) Rado Watches, Cayman Islands Visitors Bureau, BOSS (apparel), and Choctaw Casino & Resorts.

The next NEXO Dallas Open is scheduled Feb. 8-14, 2027.

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Cover Photo Jayme Burrows for DAOU Vineyards

Britni Rachal is a full-time marketer and a former television news producer with a life-long passion for written and visual storytelling. In her free time, she enjoys live country music, tennis, fitness, all things travel, and trying new restaurants with friends and family. In addition to journalism, she also has a love for shoes and coffee. Britni is a fifth generation Texan and a proud LSU Tiger. She currently lives in the Dallas-Fort Worth area.