SXSW 2026 Recap: Billboard’s Austin Music Takeover

by Leean Vargas on March 26, 2026

Billboard brought three days of nonstop music, artist conversations, and plenty of energy to SXSW® 2026 with its signature THE STAGE concert series and return of the Billboard House at Mohawk. Billboard didn’t just show...

New Artist Watch: Sterling Elza

by Emily Hord on March 18, 2026

Texas has produced some of the best country music stars. From George Strait to Hudson Westbrook, the talent in Texas runs deep. Singer/songwriter Sterling Elza is no different.  Growing up in Amarillo, he spent most...

Texas Country Star Aaron Watson Talks New Album “Horse Named Texas,” Touring and Family Legacy

by Emily Hord on March 16, 2026

For over 20 years, Texas country singer Aaron Watson has been putting out records that leave fans wanting more. His new album, “Horse Named Texas,” is no different. In fact, it might be his favorite...

Lady Gaga’s Mayhem Ball Tour Stuns Fans at Austin’s Moody Center

by Brian Maass on March 13, 2026

Lady Gaga’s Mayhem Ball Tour transforms Austin’s Moody Center with theatrical visuals, high-fashion spectacle, and hit songs like “Poker Face,” “Shallow,” and “Bad Romance.” Austin’s Moody Center has hosted plenty of arena spectacles, but when...

How Ten-Year-Old Raleigh Harper Smith is Reinventing Rodeo Jeans

by Bob Valleau on March 5, 2026

Most nine-year-olds are figuring out homework and hobbies. Raleigh “Harper” Smith was figuring out denim weights, pocket depths, and inseam measurements. Now 10, the young rodeo athlete from North Carolina is the founder of Harper...

Big Book Love: Pulpwood Queen Kathy L. Murphy Builds a New Literary Community on Skool

by Sara Aguinaga on March 3, 2026

Kathy L. Murphy and Paul Roberson team up to connect authors and readers on the digital platform Skool and reimagine how book communities function online. Kathy founded the Pulpwood Queen’s Book Club Reading Nation, a...

TX Tunes: March 2026

by Brian Maass on March 2, 2026

March is always one of the busiest live-music months on the Texas calendar, and 2026 looks no different. Austin again turns into the center of the music universe when SXSW takes over the city for...

Robert Griffin III and Grete Griffin on Family, Faith, and Life in Texas

by Martin Ramirez on February 24, 2026

For the past couple of years, Robert Griffin III and his wife Grete have made Texas their home, bringing with them a family rooted in football, fitness, fashion, and faith.  Fitting, as the former Heisman...

Texas Voices, Timeless Love: Award-winning Country Music Singers/Songwriters Radney Foster and Kelly Willis Team Up to Share “The One They Call”

by Bob Valleau on February 23, 2026

Some love songs are imagined. Others are lived. “The One They Call” belongs firmly in the second category.  Released on Feb. 13—the day before Valentine’s Day—the new song is an unconventional, deeply moving love story...